Take your business to the next level.

Connect with industry peers and grow your business with UPWRD

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Program Overview

UPWRD is a cohort-based business development program designed to accelerate the growth of established businesses through expert-led coursework and peer-to-peer learning. Participants gain the knowledge they need to take their business to the next level and join an empowered community of small business owners across the United States and Canada.

UPWRD is brought to you by HoneyBook, the all-in-one business management platform for freelancers and creative small business owners. We help creatives streamline their process and get organised so they can build a successful business doing what they love. Because we believe that an empowered creative economy will change the world.

“The creative economy is our future.

At HoneyBook, our mission is to empower small business owners to rise together doing what they love. Programs like UPWRD unite passionate entrepreneurs to grow together -giving them access to transformative education and enabling them to forge

lifelong relationships."

- Oz Alon, HoneyBook CEO


Why Should I join

UPWRD is about more than education. It’s about connection. We’re building a community of passionate business owners who want to support their industry peers while accelerating their business growth and expanding their network.

Operating a business can be lonely and challenging. When taking part in the UPWRD accelerator you get support from fellow community members. as well as emotional support, direction, experience and knowledge.

The collective and collaborative environment found in our community is sure to keep you going and moving forward. Interaction with other solopreneurs is a powerful motivating force. 

Our accelerator program packs in so much information from the years of experience and skills that each participant has amassed. This will allow you to speed up your business and scale in a more calculated, and strategic way.


Upcoming UPWRD program dates: Nov 9th 2020 - Dec 16th 2020

Grow your business with UPWRD and connect with industry peers

You will get 10 core lessons, designed to be completed in an hour or less over the course of 5 weeks. You will join this amazing community of educators, freelancers, HoneyBook members & program alumni, to help you get more of what you need to grow your business. All live sessions will be accessed from our members hub, in order for you to enjoy the benefits of learning on your own time and pace, as well as going back to all sessions and recordings.


UPWRD kick off


Intro to UPWRD's program, participants and speakers


Building Effective Marketing Strategies







Clients & Communication


Understanding our clients and identifying opportunities

Storytelling your brand

Website & Email Marketing 

How to build a website that converts

Email Marketing Strategy


“UPWRD has been an amazing experience for me. It came along at the right time when I was looking to shift the direction of my business. The program gave me access to the resources I needed to make the changes I want for the success of my business and best part was walking that journey with other kick ass creatives that had similar goals to tackle. So appreciative of the experience."

Abeki Carter

The UPWRD Team

Natalie Franke

Community Lead

Natalie Franke Hayes is an entrepreneur, mobilisation marketer, community builder and neuroscience nerd. As one of the Founders of the Rising Tide and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world.

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Maria Green

Community Lead

Maria is a community builder, speaker and growth hacker. After creating one of the largest communities for women in Israel, Maria was chosen to join Facebook’s Community Leadership Program where she works directly with other entrepreneurs on building and growing meaningful communities.

Natalie Walters

Community Support

HoneyBook she uses social platforms to connect with the community and share ideas. The daughter of two solopreneurs and a former freelancer herself, she is inspired by the creative economy and driven to support small business owners on their journey to success.

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Learn from the experts, network with industry peers & level-up your business.

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